SoclWorx, in conjunction with digital marketing firm Stratus Interactive is pleased to announce The Social Business Institute. The SBI brings together Chief Marketing and Chief Information Officers from leading organizations to learn and share thought leadership on social business issues. Subject matter experts on a wide variety of social business topics will be guest speakers. The first SBI meeting will be 8:00 am – 10:30 am Thursday, June 21st @ Penn State Great Valley where IBM will be the Keynote Speaker.
Our Social Voice
Get your organization ready to benefit from social business by taking advantage of the following offer:
- Complimentary on-site introductory session exploring how social
business can help achieve sales goals.
Customers have moved – are you keeping up?
Ubiquitous, easy to use, social networking platforms are enabling customers and prospects to change, in their favor, the balance of influence with vendors. Sellers no longer control the flow of information. In fact, customers and prospects have discovered they can connect and collaborate with each other, resulting in a more accurate, timely and relevant experience without the vendor in the middle. A sales or customer service professional’s ability to control the sales cycle is rapidly eroding. Organizations are grappling to regain influence but that requires new processes and technologies that embrace social networking.
Currently, most businesses use social technologies for external marketing communication purposes. The term “social media” is most often linked to brand advertising and online engagement with parties outside a firm. Public relations and digital marketing agencies have played a large role helping many companies, across industries, with their external social engagement messaging to date.
An organizations business ecosystem includes employees, clients, prospective clients, business partners, suppliers, shareholders, regulators, and competitors. These constituents comprise those participating in and reachable through social networking. Continue reading